Name Check: Is Your Brand Name Actually Yours?

A free 7-minute training that shows you how to check your brand name for red flags on the USPTO website. Whether you’re still picking it or you’ve been using it for years.

Perfect if you’re naming something new, about to rebrand, or already using a name you haven’t trademarked yet.

What’s actually inside:

This isn’t some fluff-filled ebook or 30-page PDF that collects digital dust. It’s a practical check you can do today.

✅ A 7-minute walkthrough of the quick search I’d want every business owner to run on the USPTO website

✅ 4 red flags business owners miss when choosing (or keeping) a name

✅ A 1 page checklist so you can run the check on your name (& every name after it)

✅ Real examples of names that looked available but weren’t (and why)

This is a first step, not a full legal search.

But it’s the step most people skip.

The LLC, the domain, the IG handle... none of those make the name yours.

Most business owners think due diligence = googling the name, forming the LLC & buying the domain.

But it’s not.

None of those things give you ownership of the name. Ownership comes from a federal trademark registration.

And the problem usually isn't an identical name. It's a similar one. A Charlotte fitness studio named Drench had to rebrand days before opening because an LA studio called Drenched had the trademark. That rebrand cost them $45,000. 🫠

A quick name check helps you spot:

🚩 Names already registered for something close to what you sell

🚩 Names so descriptive they'd be hard to protect

🚩 Signs you should get legal eyes on your name before you spend more $$$

You don’t need a lawyer for this quick first step. You just need to know what to look for.

Hi, I’m Kelli 👋

Trademark attorney who's filed 230+ trademark applications for business owners just like you.

After 10+ years as a lawyer & helping business owners register their brands, I've seen one painful pattern over & over:

Someone falls in love with a name, puts real time & $$$ into it... & then finds out it was never theirs to keep.

That's why I made this training. So you can spot the obvious red flags BEFORE you put more time, $$$ & heart into a name that might not be yours to keep.

You've worked too hard to build your brand on a name that isn't yours.

Whether your name is brand new or five years old, it takes 7 minutes to check.

→ Take 7 minutes to make sure your name isn’t already someone else’s.