Name Check: Is Your Brand Name a Red Flag? (Mini Training)
A quick, lawyer-guided first step to check for early red flags — so you don’t fall in love with a name that’s already taken.
Perfect if you’re choosing a name, about to buy a domain, or rebranding.
What’s actually inside:
This isn’t some fluff-filled ebook or 30-page PDF that collects digital dust. It’s a practical starting point to help you choose smarter names.
✅ A 7-minute walkthrough on how to run a quick, initial brand name search on the USPTO website
✅ 3 early red flags business owners miss when choosing a name
✅ A simple checklist to help you spot obvious conflicts before investing time, money, and your heart into a name
✅ Examples of names that look available but aren’t (and why)
This is NOT a full legal search.
It’s the very first step you should take before branding, buying a domain, forming your LLC, or launching a new name.
Trademarks aren’t a “later” problem. They’re an “early” one.
Most business owners think the legal part comes after the fun stuff: after the branding, after the website, after the IG handle.
But the biggest trademark heartbreak happens BEFORE any of that.
Because the moment you fall in love with a name that isn’t legally safe?
You’re already at risk — long before you file anything.
A quick name check can save you from:
💸 Spending money on branding you might have to redo
⏳ Weeks of back-and-forth trying to fix a conflict
😫 That gut-punch feeling of learning your “perfect” name is already taken
You don’t need a lawyer for this quick first step. You just need to know what to look for.
Hi, I’m Kelli 👋
Trademark attorney + the lawyer who’s filed 200+ trademarks for business owners just like you.
After helping entrepreneurs register their brands for years, I’ve seen one painful pattern over and over again:
People choose names they can’t legally use… not because they don’t care, but because they don’t know what to check for.
That’s why I created this mini-training — so you can quickly spot the obvious red flags before you get attached, invest money, or start building a brand that might not be yours to keep.
You’ve worked too hard to build your brand on a name that was never available.
Before you design a logo. Before you buy a domain. Before you announce anything publicly.
→ Take 7 minutes to make sure your name isn’t already someone else’s.